What started out over 15 years ago as a vision to digitally link human attributes to clothing has evolved into a human colour system.
With an obsession to create a system that provides a range of classification elements and categories to cover every differently coloured human, it was inevitable the project would become much bigger and more complicated than could have been imagined.
AI technology has made it possible to use the colorDNA system qualities, to provide the quantum results required from an organic human analysis and personalised colour profile.
Given the depth and breadth of the task, we required external help, expertise, collaboration and partnerships.
External help has been provided across many different areas; however, the journey of the human colour system, benefits it can provide and the legacy it can leave have only now become apparent.
Further to the vision – which became an obsession – to create an all-inclusive system which scientifically matches human colour characteristics to juxtaposed colour, additional human colour system challenges and opportunities evolved.
Human colour language
Through the continuous journey of creating the most complete human colour system possible, it stands to reason that when a human’s colour is described incorrectly, I think to myself, Ahhhh, hang on, that’s not right, there is a proper way to describe human colour, and that’s not it!!
Now there is the desire, which has become a mission, to right the wrong of how we currently describe human colouring.
There are so many incorrect descriptions being used; however, one of the most obvious is the word ‘colour’ or ‘coloured’ when used as a subjective description for a particular group or tone of human.
The colorDNA reference theory that scientifically analyses and describes the real colour of all humans, proves ‘we are all coloured, not just particular skin tones’.
The colorDNA classification proposition behind the colour system provides an opportunity to change the language and help correct the negative metaphors, and ignorant interpretations and judgements, that are used to describe our beautiful range of colouring.
Can the division and racial designation, which consciously and sub-consciously occurs when using the word ‘coloured’ to describe certain individuals and groups of people, be changed?
Seven thousand languages from every COLOR of human says we can.
Can the anthropologists and sociologists use a human tone scale to describe lightness to darkness of human skin, and other parts of the colorDNA system to describe other human colour qualities?
There are so many examples of business, institutions, government, education, the media and science (BIGEMS) using inappropriate, ambiguous and contradictory terms when describing human colour.
A positive social change to the language and terminology we use to describe our colouring will only happen when BIGEMS – which society learns from and listens to – start to use the right language.
The erroneous use of language to describe human colouring has a similarity to other misused words, human habits and behaviours that have progressed through society over generations. However, we are now changing these mistakes because we know they are detrimental to our mental and physical health, both on personal and community-wide levels.
Have we moved too far up the path of how we describe human colour that we think it’s not worth trying to create a system from which we can make social and scientific change and teach the next generation? If it is, how can it be achieved?
The answers need to come from the greater social sciences community, the experts in the field – the academics and scientists.
We would like to start an open discussion on this topic, especially from people who live and work in an environment where describing or profiling of human colour is necessary.
If a human colour system works, we could right the wrongs that exist in the descriptions of ourselves, through both institutional and personal change.
Is there a place for a human colour reference system?
Following the publication of this article, there was not enough response to warrant an open discussion on how we describe the colouring of ourselves or any desire to partner or collaborate. Hopefully this will change if the colorDNA system can prove it is a legitimate human colour theory.
